This is the archived SXSW 2012 schedule. Please see the current schedule here.

PolySocial Reality and the Enspirited World

#sxsw #PoSR

The merging of the physical and digital into a blended reality is a profound change to our world that demands examination. In this session we will explore this concept through the lenses of technology, anthropology and cyberculture. We will debate the ideas of PolySocial Reality, which describes our multiple, multiplexed, synchronous and ansynchronous data connections; Augmented Reality; and the Enspirited World of people, places and things suffused with digital information energy.


Gene Becker Founder Lightning Laboratories

Gene Becker (@genebecker) is founder of Lightning Laboratories, an innovation hub specializing in human-centered mobility and 21st-century personal computing. Gene's sordid past includes significant work in augmented reality at Layar and ubiquitous computing, consumer gaming and cloud services at HP. He is an organizer of the ARDevCamp unconference and the Ubiquitous Media Studio meetup. Gene studied engineering and computer science at MIT and Stanford, and lives in the San Francisco Bay Area.

Sally Applin PhD Candidate University Of Kent Canterbury UK Centre for Social Anthropology & Computing

Sally A. Applin is a Ph.D. Candidate at the University of Kent at Canterbury, UK, in the Centre for Social Anthropology and Computing (CSAC). She holds a Masters degree from the graduate Interactive Telecommunications Program (NYU/ITP) within New York University's Tisch School of the Arts, and a BA in Conceptual Design from San Francisco State University. Sally has had a 20 year career in the science museum design, computer software, telecommunications, and product design/definition industries working as a Senior UX Designer, Senior Consultant and Ethnographer.
At Kent, Sally is a founding member of AnthroPunk, a movement that examines how people promote, manage, resist and endure change; hack their lives (and those of others); and create the context of the individuation of their experiences. Sally is currently researching the impact of technology on culture, and the consequent inverse: specifically the reifications of Network Space in Personal Space. She is also a member of IoT Council, a think tank for the Internet of Things.

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