InterContinental Stephen F. Austin Capital Ballroom A
2:00PM - 3:00PM
Consumers don’t believe marketing. We believe our experiences. Our friends’ experiences. Even complete strangers’ experiences. In an always-on, social media-enabled world, consumer experiences – and consumers’ ...
Intermediate
Presenters
Bobby Johns, Britton Upham, Henri Mazza, Rick Wittenbraker, Valerie Petrusson
Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition...
Advanced
Presenters
Greg Johnson, Marc Shillum, Robin Lanahan, Walter Werzowa
Quick and effective communication may run afoul of traditional Jewish culture for the “The People of the Book.” Consuming information in 140 characters requires true customization of message. Branding a nonprofit i...
Intermediate
Presenters
Bob Watts, Brian Block, Jennifer-Joy Bronk, Leisa Holland-Nelson, William Daroff
In the summer of 2011, New Me, the first technology accelerator focused on African American's was launched. The inaugural class was covered by the CNN documentary "Black in America" along with an exploration of...
Beginner
Presenters
Hajj Flemings, Hank Williams, Jason Samuels, Soledad O'Brien, Wayne Sutton
This panel offers an insider’s guide into the process behind creating customized digital magazine content and configuring it for delivery across multiple mobile devices. Moderated by Next Issue Media CTO, Keith Barrac...
Advanced
Presenters
Chris Wilkes, Joe Simon, Keith Barraclough, Liz Schimel, Perry Solomon
Lifestyle media is big business. And in a down economy, DIY culture (sewing, canning, etc.) has seen a trendy resurgence. But the lifestyle industry is rapidly changing. How can you break in? Once in, how do you stay...
Beginner
Presenters
Andrew Wagner, Camille Styles, Grace Bonney, Tolly Moseley
The “quantified self” trend of tracking and tweaking physical performance is all the rage in Silicon Valley, especially among type-A data geeks and weekend-warriors hoping to gain an athletic edge. But the most inter...
Intermediate
Presenters
Daniel Wetmore, Dave Asprey, Megan Miller, Michael Scanlon
You have the vision, you have the product, and you have the funding; it’s your time to make a splash. How do you turn a brilliant vision into a successful reality? Without the proper launch strategy, even the best idea...
Beginner
Presenters
Alex Constantinople, Brandee Barker, Kira Wampler, Margit Wennmachers
RFPs are like online dating. The WORST KIND of online dating. Imagine an online dating experience where all users have uniform information provided, one picture (and there's no telling how old it is...), a host of clinic...
At SXSW 2011, there were tweets where people were just coming to the realization that not everyone out there has a smart phone or tablet. This panel is designed to demonstrate how those who live and work in communities w...
Beginner
Presenters
Allison Aldridge-Saur, Dean Davis, Dee Davis, Eric Martin
It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?......
People want to confess who they are to someone, anyone. And they want to discover who they are through that dialogue. Bonding occurs through disclosure and empathetic acceptance of that disclosure, as a result of confess...
Bringing together top filmmakers, change agents & digital communicators, this panel will share practical tips, tools & tactics for activists, non-profit pros, volunteers & creatives to affect social change th...
Intermediate
Presenters
Dorothy Engelman, Meghan Warby, Rob Dyer, Sherien Barsoum
Social media companions and multiscreen viewing experiences are now as synonymous with premiere, primetime television as your living room couch. However, what does all this multitasking and social engagement mean for the...
Intermediate
Presenters
Colin Helms, David Jones, Ellen Stone, Susie Fogelson, Tara O'Donnell
Why Invest in Health Tech? Education, Inspiration, and Funding Advice for (Social) Health Tech Startups. This session is sponsored by Health 2.0 and Boehringer Ingelheim......
The internet is a never-ending data source. Through it we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us be...
Beginner
Presenters
Jane Leibrock, Laurel Hechanova, Naz Hamid, Phil Coffman, William Couch
You've updated LinkedIn. Created your about.me profile. Nailed your elevator pitch. Congratulations! You finally landed that elusive interview. Now what? Demand for talent in the tech industry is supposedly at an all-tim...
Nobody likes waiting in line, whether for a party or an exclusive beta invite, unless they can skip it or be the “cool kid” who doles out invites to friends. RockMelt tested this theory when their browser initially l...
Most startup entrepreneurs, investors and incubators will tell you that two founders are better than one. What they won't tell you is two founders are more likely to try to kill each other - or at least kill their startu...
Beginner
Presenters
Alexandra Cavoulacos, Kathryn Minshew, Orian Marx, Seth Blank, Vivek Sharma
How are public television stations positioning themselves for the future? Are they producers, curators of existing content or simply another model all together? The legacy model of public TV is changing -- quickly. Now,...
Intermediate
Presenters
Angee Simmons, David Neff, Kevin Dando, Kliff Kuehl, Shane Guiter
In an election year that is as divisive as any in recent memory, a snarky, slightly jaded and unflinching group of funny folk are taking action and making an impact on the political scene. Learn how the internet empowere...
Intermediate
Presenters
Alf LaMont, Carol Hartsell, Greg Proops, Rory Albanese, Sara Benincasa
Pottermore. MuggleNet. The Leaky Cauldron. Huge conferences like Infinitus 2010 and LeakyCon 2011. What makes Potter fan communities thrive? Is the success simply due to the size of the fandom, or is there real magic hap...
Intermediate
Presenters
Andrew Sims, Brenda Huettner, Heidi Tandy, Lisa Bunker, Melissa Anelli
A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.
Brands and individuals equally need to embrace that they...
Intermediate
Presenters
Becky Johns, CC Chapman, Charlie Wollborg, Karl Gude
In this panel, we will focus on queer new media art and philosophy that uses and intervenes into the viral to form a radical politics of revolt and utopia. Viral will be engaged with technically, philosophically, artisti...
Show Me The Money: Where to get funding and what are they interested in? Presentations by VC's, Health Incubators (e.g. Blueprint Health and Startup Health), and other funders. This session is sponsored by Edelman.......
Beginner
Presenters
Brad Weinberg, John Pugh, Michele Polz, Unity Stoakes
The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to...
Intermediate
Presenters
Chris Messina, Jeff Rohrs, Matt Galligan, Scott Kveton
When it comes to shaping video content for target audiences, how real-time can we get? Dynamic iMedia allows digital agencies to track who's watching what content, where they're watching it, and for how long. But how can...
Advanced
Presenters
Bryan Mochizuki, John Havens, Mark Hillman, Matt Naylor, Sally Daub
InterContinental Stephen F. Austin Capital Ballroom A
3:30PM - 4:30PM
Bob Vila remains a household name, 32 years after the premiere of his first TV series, “This Old House.” Many consider him the father of reality television. How does digital video contribute to the strength of his b...
Intermediate
Presenters
Bob Vila, Gretchen Grant, Joseph Epstein, Stefanie Lemcke, Steven Masur
The Prius X Parlee (PXP) bike asks the world to consider: “What if the Prius weren’t a car?” Inspired by the Prius philosophy, the PXP is the latest innovation from Toyota and Saatchi LA, as part of Toyota Prius Pr...
Intermediate
Presenters
Bob Zeinstra, Bob Parlee, Chris Adams, John Watson, Patrick Miller
We all have a zillion tasks that need to be done now. Does multitasking help you work more efficiently and productively? Or does it allow you to do lots of things poorly? Is it better to focus on one task at a time and ...
Intermediate
Presenters
Adam Gazzaley, David Meyer, Peter Bregman, Rachel Emma Silverman
Passion for social issues has been an American ideal from the start. For hundreds of years, foundations and nonprofit organizations have been forming groups to provide support, comfort, and solutions to some of the worl...
Intermediate
Presenters
Colin Wallis, Dave Dobbins, Kesah Schmitt, Mark Himmelsbach, Scott Orn
Synthetic biology aims to re-engineer living cells to sustainably produce fuels, medicines, and materials. With the promise of a new industrial revolution on the horizon, understanding the language of biotechnology will ...
Beginner
Presenters
Christina Agapakis, Daisy Ginsberg, Jason Kelly, Patrick Boyle
Commerce and content have never been so intertwined. Fashion editors are jumping ship from magazines to join leading e-commerce platforms, while editorial destinations are introducing local deals and e-shops left and rig...
Funders vs. Funded... The Rise of Pharma VC's: A discussion with Pharma about their new VC funds. The Funded: A discussion with recently funded health tech startups. This session is sponsored by Edelman.......
Beginner
Presenters
Andy Donner, Geoffrey Rutledge, Jen McCabe, Stead Burwell
Video needs to be accessible too, and both the technology and the legal environment is evolving. Accessible media is already available online at some major media sites and the work done by providers can inform work that...
Intermediate
Presenters
Andrew Kirkpatrick, Craig Cuttner, Glenn Goldstein, Shane Feldman
Mobile social networking apps continue to grow in popularity, a trend that gives emerging technology companies a unique chance to partner with entertainment channels to provide audiences with an enhanced, personalized ex...
Intermediate
Presenters
Jared Hecht, Kimber Myers, Mike Scogin, Paul Chang, Tom Thai
You're David, they're Goliath. You're a small company, they are industry giants. You're fast and innovative. They move markets. You just wish they would move those markets in your direction!
How do you close that deal? ...
Advanced
Presenters
Alex Barnett, Jay Lee, Pamela O'Hara, Scott McMullan, Sunir Shah
InterContinental Stephen F. Austin Capital Ballroom B
5:00PM - 6:00PM
Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines includ...
Intermediate
Presenters
Arundi Venkayya, FK Funderburke, Justin Bayer, Nathan Martin, Patrice Hall
Technology startups are beginning to focus on traditional, regulated industries that until now haven’t seen many startup entrants. But taking on archaic, multi-billion-dollar industries isn’t easy. Startups face a va...
Intermediate
Presenters
Adam Oliveri, Aza Raskin, Jessica Scorpio, Matt Harris, Shamir Karkal
The MIT Media Lab is a place for making connections: connecting peopleand technology, connecting researchers across diverse disciplines, andconnecting the physical and local to the digital and remote. Mostimportantly, th...
Intermediate
Presenters
Andy Bardagjy, Catherine Havasi, Joichi Ito, Yadid Ayzenberg, Yves-Alexandre de Montjoye
The future of mobile interaction & feedback networks may not be wrapped in a mobile phone interface at all. Let’s talk about what feedback networks and invisible information gathering can mean for mobile experience...
Advanced
Presenters
Fritz Desir, Myriam Joire, Nick Holroyd, Reno Marioni
InterContinental Stephen F. Austin Capital Ballroom A
5:00PM - 6:00PM
A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it...
An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design b...
Moments of joy... moments of happiness... moments of gratitude. These are all moments that describe our lives. It is very easy to mistake these as only moments that happen in real life. One fundamental key part of how t...
