This is the archived SXSW 2012 schedule. Please see the current schedule here.

Software Alchemy and the Arc of Technology

#sxsw #AlchemyArc

An outspoken pioneer in the modern computing era, and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era. In conversation with Tech Evangelist Robert Scoble, best known for his blog, Scobleizer. An insider vision of how the process of software and interaction design has unfolded over the last 25 years, and how lessons learned from that process can be applied to a compelling business case based not on traditional manufacturing but on a model of software design – bringing effectiveness over efficiency.



Alan Cooper Pres & Founder Cooper

Alan Cooper is known for his role in humanizing technology through his groundbreaking work in software design. Widely recognized as the “Father of Visual Basic," Mr. Cooper is the author of the books, About Face 3: The Essentials of Interaction Design and The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity. As founder of Cooper, a leading interaction design consultancy, he created the Goal-Directed® design methodology and pioneered the use of personas as practical interaction design tools to create high-tech products that address user’s needs.

Christie Dames CEO & Co-founder TechTalk/Studio

As CEO of TechTalk Studio, Christie’s specialty is guiding executives to unearth the "invisible" blocks to personal and professional accomplishment, discover their own authentic "personal capital" and tailor their messages to the audiences that matter. She utilizes her unique approach to bring together people and ideas and create unexpected connections, mutually beneficial relationships and reveal new hybrid insights which create unforeseen potentialities.

In 1996 Ms. Dames created the first technology speakers bureau for the Niehaus Ryan Group, dedicated to strategically placing leaders and visionaries before rapidly growing audiences in the evolving technology arena. Her clients included then start-ups Yahoo! and MapQuest, as well as Apple Computer for the iMac launch.

Robert Scoble Managing Dir Rackspace

Tech enthusiast, video blogger, media innovator, fanatical about startups. Searching the world for world-changing technologies at Rackspace, home of fanatical support and Web hosting for Internet entrepreneurs.

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