This is the archived SXSW 2012 schedule. Please see the current schedule here.

The Power of Visual Storytelling

#sxsw #story

A story can be told in a million different ways and constantly improving technology makes it even more fun for anyone to tell their story in their own unique way.

Brands and individuals equally need to embrace that they must tell their story to the world. Through the use of photos, video, words and audio your story can be shared in unlimited ways.

This panel will feature a variety of individuals who have worked with all budgets and all sizes of organizations to present their visual story. You'll leave inspired, informed and ready to go out and embrace the visual.



Becky Johns Acct Exec, Agency PR Cramer-Krasselt

Becky Johns is a communicator, storyteller and photographer from Chicago. By day, she’s part of the Agency Public Relations team at Cramer-Krasselt (, where she helps tell the story of the firm’s truly integrated approach to creatively marketing brands like Porsche, Corona and Heinz. In her free time, she’s a freelance photographer, skydiver, snowboarder, traveler and all around adventure chaser.

CC Chapman Author Content Rules

C.C. Chapman is a best selling author, speaker and photographer. His first book (written with Ann Handley) titled Content Rules was recently called "the bible for content marketing." His next book will hit shelves this fall.

He is a graduate of Bentley University and his newest project Passion Hit TV is sharing the stories of people who have turned their passion into a livelihood.

Charlie Wollborg Partner, Chief Troublemaker Curve Detroit

Charlie is a purveyor of attention. He helps growing brands stand out from the clutter. He opened the doors at Curve Detroit Marketing Strategy & Creative Design after being thrown out of several well respected ad agencies. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for blue chip national clients and budding challenger brands.

When he's not building brands, you'll find Charlie inspiring, educating and entertaining business audiences with his lively keynote presentations on marketing, innovation and motivation. Last year, he was named the second best PowerPoint Karaoke presenter in the world. This year, he hopes to win something that people have actually heard of.

Charlie also serves as the curator and producer of TEDxDetroit, the community builder of Motor City Connect and is active in the Detroit startup community.

Karl Gude Instructor of Visual & Graphic Comm School of Journalism at Michigan State University

Karl is a visual storyteller's storyteller! He spent a long career directing the Information Graphics departments at major news organizations, including Newsweek magazine and the Associated Press. He and his staff created infographics that explained:

• Breaking news stories (elections, the attack on the World Trade Center, etc.)
• The latest medical and technological advances (Apple, Apple, Apple... ;)
• Sports and business achievements and failures (from Olympics to Enron...)
• Lifestyle and entertainment (How to plant a garden so that flowers bloom throughout the day, health news, etc.)

Karl is currently the Graphics Editor in Residence at Michigan State University's School of Journalism where he teaches courses in Visual Storytelling, Social Media Marketing and the Creative Process.

Follow him on Twitter: @karlgude

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