This is the archived SXSW 2012 schedule. Please see the current schedule here.

Show & Smell: Marketing Experiences Beyond Visual

#sxsw #SMELL


A hands-on crowd experience of leading edge technologies, this panel seeks to define what the key factors of making new technology work in a promotional marketing program or experiential state. And believe it or not, it’s not always about technology itself. With live demonstrations of technologies you might not see every day--directional sound, mobile sync, crowd-controlled gaming, and a host of emerging technologies even WE haven't seen yet, because they have just been invented.


Ben Poate VP, Innovation The Marketing Store

Ben’s expertise is in applying leading edge technical innovations as well as material and technology advancements to strategic product solutions. Using a leading global network of experts and innovators Ben helps deliver innovative products and services for clients across the globe within the promotional sector including major CPG and retail clients. With a background in engineering and design and nearly a decade in product development Ben brings a unique perspective to marketing innovation and a solid knowhow to run the gauntlet of challenges from materials selection, regulations, and audience play and engagement best practices.

David Polinchock Dir, AT&T AdWorks Lab AT&T

Since I started working with virtual reality in 1990, I have been exploring emerging technologies, specifically exploring how emerging technologies will impact advertising/marketing. I continue to explore emerging technologies that enable companies to create more compelling, authentic and relevant brand experiences. I also speak extensively on the socialization of place and the exploration of how digital technologies will impact the physical space. I have run numerous Labs for the advertising industry and was the founder of the Brand Experience Lab, one of the first labs in the space.

While at the Brand Experience Lab, I played a lead role in the launch of NewsBreaker Live, the first AudienceGames program, with SS+K and, which won two Gold Pencils. I subsequently worked with Volvo to bring AudienceGames to the UK, which was called "one of the best marketing ideas in the world" by Brandweek magazine last year.

Warren Kronberger Dir of Research & Dev The Marketing Store Worldwide

As Director of Research and Development at The Marketing Store Worldwide, Warren Kronberger leads research and guides product development for consumer products, toys and promotions. Prior to The Marketing Store, he served as Engineering Director for an R/C model airplane kit manufacturer. His areas of expertise include finding and adapting new technologies and working with technology holders, IP, and licensing partners. His focus is bringing new technologies to a state of commercial readiness to fit appropriate business models and client needs. Kronberger is a graduate of St. Josephs College and attended Tri-State University in Fine Arts and Engineering.

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