This is the archived SXSW 2012 schedule. Please see the current schedule here.

Raise Your Profile Using SXSW

#sxsw #profileup

It takes a lot of money and effort to get to SXSW. Now that you've made it to Austin for the big event, what are the tips, tricks, and best practices you can use to effectively raise your profile?



Evan Cohen GM Foursquare

Evan is the General Manager of foursquare, where he is responsible for corporate development, business development, marketing, operations and finance. Prior to foursquare, Evan worked at Bebo in London (and then AOL, post-acquisition) as SVP of Strategy and Operations. In this role, he worked to identify, assess and push forward commercial growth opportunities. While in London, Evan also worked as a strategy consultant specializing in the television industry. Evan began his internet career in 1996, when he joined Jupiter Research as an analyst, forecaster, and market research specialist. Evan holds an MBA from INSEAD and a bachelor's degree from Harvard College.

Hugh Forrest Dir SXSW STAFF

Forrest serves as the director of the SXSW Interactive Festival. An English Major at Kenyon College in Gambier, Oh, USA, he held several jobs in the newspaper industry before surrendering to the revolution of emerging media.

Theda Sandiford Managing Dir Theda Dotcom LLC

Theda caught the music bug early in life and realized the she wanted to be in the entertainment business. After graduating from Tufts University, Theda became the first black major market programmer at a country station and was nominated for Programmer of the Year Award by the Country Music Association.
Leaving radio to move into print media, Theda worked at Billboard magazine where she wrote the influential “Hot 100 Singles Spotlight” column. Later Theda introduced Def Jam Recordings to the digital revolution, creating groundbreaking work including building the first sites for Jay-Z and Ludacris. As an aficionado of pop culture and technology, Theda has fused her interests to create unique content and go-to-market strategies for her consulting clients, which have included Microsoft, Phat Fashions, Warner Brothers, Community Connect and Capitol Records.
Theda’s passions: Theda, a certified cellar master, avid photographer, mixed media artist and blogger, hosts weekly wine tasting events for the Austin Wine Tasters meetup group and is a member of the Austin Food Bloggers Association.

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