This is the archived SXSW 2012 schedule. Please see the current schedule here.

It's Alive: Interactive Machines That Captivate

#sxsw #LiveBots


Check out four teams that have combined machines, specialized interactive software and the web to create rich interactive experiences. The result: Raving audiences and media buzz. Breakthrough interactive machines including the LiveStrong Chalkbot, the Unilever Share Happy Smile Machine, Real Art’s Santa Claw and Welcome2College’s Mobile Automated Research Vehicle are featured. Panelists will share how they integrated facial recognition software, microcontrollers, Kinect hacks, and addictive experience with their machines. Want to know how they did it? What were the challenges? How did they measure results? Stop by for the whole story and find out how you can translate these tech developments into experimental marketing success for your company.



Arundi Venkayya DaytonB2B Editor, Metro Editor Dayton Daily News/Cox Media Group Ohio

Arundi Venkayya has been an editor at the Dayton Daily News since 2007. She is responsible for DaytonB2B, the region's business-to-business magazine and is a metro editor. Before joining the Dayton Daily, Arundi worked for seven years in marketing for The Children's Medical Center of Dayton and was a reporter covering cops, courts and a whole lot of other small town news. She writes, teaches and has a side business making cookies called Bitty Bits. Here's the deal: Asking questions is her thing and while most people attribute it to professional training, it's probably more about natural curiosity. It also might be because she knows a little bit about a lot of stuff and always wants to know more. No worries, though--she's a good listener. Oh, and she likes coffee. A lot.

FK Funderburke Sr Mgr Digital Merch Strategy SapientNitro

FK Funderburke is a Sr. Manager of Digital Merchandising Strategy and is based out of the Atlanta, GA office. He has over fifteen years of marketing services and technology consulting experience. His areas of expertise include digital merchandising and display, marketing strategy and mobile strategy. FK focuses on new technology developments and understanding their implications for clients. He has worked with major Fortune 500 domestic and international firms including Target, Unilever, Delta Air Lines, MetLife, Coca-Cola, and Celebrity Cruises.

Justin Bayer Founder/CEO Welcome to College

Justin’s passions include higher education and social media. While attending graduate school at the University of Vermont, he purchased the domain, in 2004. After almost a decade-long career in higher education, Justin founded Welcome to College during the summer of 2010 and launched the website that September.
Justin knows his way around a college campus, as he has extensive experience in admissions, advancement and athletic divisions. Despite his wide range of professional positions, Justin never forgot the power of the college visit and the potential impact of the student tour program.
Welcome to College is revolutionizing the college visit experience as the website and mobile applications allow prospective college students to plan, rate, and share their college visit experiences with the world. The mission of Welcome to College is to help students connect with the colleges and universities that are right for them.

Nathan Martin CEO Deep Local

Coined “Willy Wonka with a toolkit from Mythbusters” by Forbes Magazine, Nathan Martin is the CEO of Deeplocal, an internationally acclaimed innovation studio that builds compelling experiences that link the real and online worlds and provoke conversation. Deeplocal spun out of the world’s leading robotics school, Carnegie Mellon, and has been instrumental in shaping innovation in the ad industry with the development of projects like the tweet-fed, chalk-spraying Nike Chalkbot robot for the Tour de France and the Prius bicycle with mind-controlled shifting. In less than three years, the organization has received awards like AdAge Small Agency of the Year Northeast, Cannes Lions Grand Prix, and One Club Top Ten Campaign of the Decade and has built a client list that includes Nike, Toyota, Volkswagen, TBS, GAP, and others.

Prior to founding Deeplocal in 2006, Nathan was a founding member of an art group and a touring punk/metal band and spoke, toured, and exhibited internationally. Nathan has received numerous awards and recognitions for his work in art, music, and technology and has been featured in Wired, Fast Company, AdWeek, and NOTCOT, and at events like AdAge Creativity + Technology, 2600's H.O.P.E. Conference, and Yahoo! Provoke.

Patrice Hall Social Mktg Dir Real Art

Patrice Hall is the social marketing director at Real Art. Focusing on unexpected experiences and emerging technologies, she brings the company's print and interactive design teams together to create campaigns that engage people both online and in real life.

Patrice served as the founding president of Dayton Creative Syndicate, a networking organization for creative professionals. She has designed brands and campaigns for a variety of organizations from local startups to Fortune 500 companies. Patrice's work has been recognized with gold ADDY awards and has been featured in HOW magazine.

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