The Future of Music: Building a Superfan-Centric Business

Date TBA

Superfans, a $4.2B market per Goldman Sachs' 2024 Music in The Air Report, are a cornerstone of the music industry. But who are they, and how can we effectively connect with them? Join top thought leaders and executives in music and tech for a candid panel discussion on building brands around superfan engagement. Discover how innovators are shaping tech platforms and revolutionizing marketing approaches to cultivate thriving superfan communities worldwide. Panelists will also offer practical advice for elevating your music career or business by harnessing the power of superfandom.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Joon Choi

Joon Choi

Weverse

photo of Mitra Darab

Mitra Darab

HYBExGeffen

photo of Sarah Janiszewski
photo of Jaime Marconette
Primary Access
Music Badge
Platinum Badge
Interactive Badge
Secondary Access
Film & TV Badge
About
Format: Panel
Type: Session
Level: Intermediate