Sarah Janiszewski

Sarah Janiszewski's expertise is in cultivating label partnerships and artist relationships for music services, managing and developing artists, guiding artists in brand storytelling and media strategies, spearheading music marketing initiatives, and creating artist campaigns and brand experiences.

Sarah is currently the director of industry relations for TIDAL, in which she serves as a primary representative of TIDAL’s editorial team across all labels, distributors, artists, artist teams, and music creators. In this role, Sarah is a dot connector with an ability to drive partner product adoption and artist activations, experiences, and campaigns. Select highlights include serving as a lead for TIDAL’s annual Artists to Watch program, transforming the partner experience with the creation and rollout of an invaluable partner toolkit, and driving artist campaigns including partnering with Taylor Swift’s team to host a TIDAL product-driven listening experience for fans in support of both her 1989 (Taylor’s Version) and THE TORTURED POETS DEPARTMENT album releases, as well as similar activations with *NSYNC, Olivia Rodrigo, Kim Petras and Timbaland to support their releases, to name a few.

Prior to joining TIDAL, Sarah's career highlights include leading industry relations and marketing for Jammer (an interactive music app that had Scooter Braun as lead partner), working with GRAMMY-winning artist D'Angelo, and coaching artists in media strategies with revered artist whisperer Dyana Williams. She also was on Cody Wise’s team (an Interscope artist who had a No. 1 single with will.i.am), in addition to directing a brand where she oversaw a multi-year partnership with The Roots, and worked for Rock & Roll Hall of Fame inductees Gamble & Huff.