Complete event listing for
How To
Wednesday, March 12
Funny, profane and wise, Martin Atkins offers experience and encouragement to artists looking to make a racket in public and on tour. In his talks and books, he surveys the current scene and recommends unique ways to ful…
Intermediate
Presenters
Martin Atkins
Musicians from all backgrounds have scored movies, but that doesn't mean the transition from songwriting to scoring is easy. Understand how to prepare for the vast differences between working on a film or television proj…
Presenters
Blake Neely, Erin O'Hara, Michael James, Brad Shenfeld
Recently, brands began appointing music agencies to their rosters to work alongside the other marketing and ad agencies already in the mix. What does a music agency do and why do major brands demand their services? What …
Presenters
Daniel Jackson, Eric Sheinkop, Nils Leonard
Every day, "music houses" are hiring composers, musicians, singers and engineers to create custom songs and scores for a diverse list of advertising and marketing clients. The big secret is that the doors are now unlocke…
Presenters
Morgan Thoryk, Nan Wilson, Ravi Krishnaswami
Thursday, March 13
It seems like everyone in the music biz was in a band at some point. Take a close look at music industry executives that successfully made the transition from band to biz. Learn about their current jobs and jobs that wer…
Presenters
Josh Rabinowitz, Marc Emert-Hutner, Scott Sellwood, David Hoffman
Is music discovery dying? The streaming charts are full of pop hits, festival lineups could be copy-pasted from week to week, hundreds of bloggers post the same track from the same PR email blast every day and satellite …
Presenters
Andrew Jervis, David Greenwald, Greg Katz, Marion Hodges
Creating great music is just the beginning. In order to succeed, you’ve got to sell it, too. That requires a skill set that doesn’t come naturally to many artists, some of whom waste thousands of dollars in expenses—and …
Presenters
Rod Picott, Tamara Saviano
Take a fascinating look at songwriting with GRAMMY winning troubadour Rodney Crowell. His timeless songs have been covered by luminaries such as Johnny Cash, Waylon Jennings and George Strait, among many others. His 2011…
Presenters
Rodney Crowell, Scott Goldman
Artists compose music directly for brands through music companies, publishers, labels, or even direct to client. Explore how a writer/producer can break into the field of composing for ad music as well as the many facets…
Presenters
Erica Driscoll, Jack Bradley, Peter Gannon, Ryan Fitch
According to a recent survey, US-based artists are less likely to have health insurance than the general public. They are also unsure about the Affordable Care Act and need advice about how to navigate this new health ca…
Beginner
Presenters
Andy Bernstein, Hannah Byam, Jane Henderson , Jon Langmead, José Sanchez, Renata Marinaro
Eleanor Whitney will appear at the SX Bookstore to sign copies of “Grow: How to Take Your DIY Project & Passion to the Next Level and Quit Your Job!”.……
Presenters
Eleanor Whitney
There is a sea of acronyms: SESAC, BMI, ASCAP, AARC, SRCO, PRO and more. The world of collecting all the royalties due to you is murky and unorganized at best. Why do artists need to sign up for these organizations? Putt…
Presenters
Alex Holz, Jeremy Peters, Joe Conyers, YiPei Chen-Josephson
Online music has failed to deliver truly social & connected music experiences. As access-based, streaming music becomes more mainstream, the current failure and huge potential of social music is becoming clearer. A varie…
Presenters
Jim Lucchese
Friday, March 14
Walk through the creative process, business, and legal aspects of obtaining a song placement on major recording artist albums. The music producer will discuss building relationships with fellow songwriters and recording …
Presenters
Rico Brooks, Sandra Brown, Sonny Corey Uwaezuoke, Travis McFetridge
Ever wonder how independent online content creators are able drive revenue with other people's work? How does this material transfer from the label, artist/band, or sponsors to sites like Transistor Six, Daytrotter, and …
Presenters
Cory Llewellyn, Sean Moeller, Steven Appleyard
Focus on fresh, non-traditional approaches to deal making in today’s music industry with the artist in mind. Learn to creatively distribute both physical and digital products. Explore the options of cross branding, coope…
Intermediate
Presenters
Carl Verheyen, Jimmy Roc, John Bradley, Mark Hornsby
In today's rapidly changing music business, musicians are often caught between old and new business models. Many musicians care deeply about their communities and social justice issues, offering their services via benefi…
Presenters
Joseph Voss, Lyle Hysen, Mac McCaughan, Rebecca Gates
Your back is going to hurt one day, and crashing the floor of an apartment in Asheville isn’t going to cut it. Pizza will not be the most desirable of breakfast foods. Our panelists know this; they’ve been there, and hav…
Presenters
Christen Greene, Jesse Cannon, Joe Gittleman, Josiah Albertsen, Scott Booker
Promoting gigs with posters, t-shirts and other material can be expensive. Explore, in a hands-on environment, how to get started on the cheap. As bands mature and tour, the production and sale of gig posters and printed…
Presenters
Clay Ferguson, Jared Connor, Mark Pedini, Andy MacDougall
Saturday, March 15
How do you build the right team around your music, brand & business? Whether you are an emerging artist or an industry veteran, take a crash course on the different aspects of the business, what purpose they serve and mo…
Presenters
Amy Zaglauer, David Goldsen, Justin Bridgewater, Marisa Fair, Nani Stoick
Join a frank conversation on the difficulties of maintaining a profitable bottom line, and an open heart and mind in an industry that, in its rush to compete, frequently forgets the simple decencies of respect, kindness,…
Presenters
Eliza Gilkyson, Ellis Paul, Ralph Jaccodine, Val Denn
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