2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16


#sxsw #bandsmart

Funny, profane and wise, Martin Atkins offers experience and encouragement to artists looking to make a racket in public and on tour. In his talks and books, he surveys the current scene and recommends unique ways to fulfill your vision. Blueberry muffins will fly through the air.


Martin Atkins

Dept Chair, Music Business

SAE Chicago

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsors

Deloitte American Express Pennzoil