2014 Schedule
Interactive: March 7–11  •  Film: March 7–15  •  Music: March 11–16

Making the Transition From Artist to Suit

#sxsw #arttosuit

It seems like everyone in the music biz was in a band at some point. Take a close look at music industry executives that successfully made the transition from band to biz. Learn about their current jobs and jobs that were held while in a band to make ends meet. Contacts and expertise made while being in a band will help advance career options.



David Hoffman

Dir of Creative

Shapiro Bernstein Music Publishing

David Hoffman is the Creative Director at Shapiro, Bernstein & Co., Inc., one of America's oldest independent publishing companies.

David signs and develops songwriters and catalogs of songs as well as pitches the entire repetoire to the worldwide TV/Film/Ad community. The incredible and incredibly diverse SB catalog includes top shelf American classics - IN THE MOOD, ON THE SUNNY SIDE OF THE STREET and RING OF FIRE, the catalogs of legendary French artists, Serge Gainsbourg, AIR and David Guetta as well as a fantastic roster of on-the-rise songwriters including 2014 SXSW attendees - Joywave, Savoir Adore, Kool Head and Little Anchor to name a few.

Prior to becoming a full time publisher, David was a professional drummer touring upwards of 220 nights a year all over the USA in the popular jamband, ulu. David has also been a music supervisor for major brands, including Apple & Puma, as well as the documentary film “Still Bill,” about legendary singer/songwriter, Bill Withers.


Scott Sellwood

Head of Music Publishing Partnerships, Americas


Scott is the Head of Music Publishing Partnerships, Americas at YouTube. He works closely with music publishers and songwriters to optimize, and earn money from, their copyrights on YouTube. Prior to that, Scott was Senior Vice President and General Counsel at RightsFlow, a NY-based digital music licensing and royalty service provider that was acquired by Google in 2011. Before that, Scott was a well-traveled indie rock musician, often playing 200+ shows per year across the US, Canada and Europe.

Scott is a frequent speaker at industry events, including SXSW, Midem, CMJ, ASCAP Expo, DMW, NAB, A2IM Indie Week among others.

Marc Emert-Hutner

VP Membership Rock/Pop


Marc Emert-Hutner has been with ASCAP for twelve years, having spent his first four years in Membership’s Film & TV Department in Los Angeles. He has been in the Pop/Rock Department in New York for the last eight years, previously holding the position of Senior Director, Pop/Rock. . He created the highly successful ASCAP Night School series in New York, bringing together top-level music industry professionals to teach various aspects of the business to songwriters and artists. Further, he is an integral part of organizing and executing ASCAP’s yearly songwriter retreat in France, as well as being on the ASCAP “I Create Music” EXPO committee.
Emert-Hutner began his career in 1988 as a songwriter, musician, performer and producer, touring extensively with bands such as Red Hot Chili Peppers, Stone Temple Pilots, Foo Fig


Josh Rabinowitz

SVP/Dir of Music


Josh Rabinowitz, SVP/Director of Music for Grey Group, has produced 5000+ tracks for commercials, film, TV and the web internationally. These include some of the most high profile initiatives to integrate compelling music with advertising, with such artists as Black Eyed Peas, Run DMC (their last known recording together), LL Cool J, Smokey Robinson, Pink, Natasha Bedingfield, Rihanna, amongst others. He’s been called a “New Music Mogul” by Fast Company, “Beethoven’s Greatest Fan” by NPR, and is a recognized voice in the music-branding scene. He’s been an adjunct at NYU and the New School, a columnist for Billboard, and a bandleader and trombonist in NYC.

Josh has been cited in every major music and advertising publication as well in The New York Times, The Wall Street Journal, Rolling Stone, Crain's, Forbes, to name a few.

He has presented at SXSW , Midem, Cannes Lions International Advertising Festival and ADE on several occasions.

Some call him the Voice of Music and Advertising.

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