In a world where overnight sensations can come out of nowhere, social listening has become more powerful than ever before in helping labels and music marketers stay ahead of the curve and amplify viral moments before they pique. This panel of experts leverage technology to spot trends in UGC and short form video and leverage that intel to build competitive and impactful release strategies for their artists. This conversation will dig deep into the tools available, trends to watch for, how to spot them, and how to leverage them to market your artists' music online.