With the rise of global superstars like Karol G and Bad Bunny and upstarts like Xavi and Ivan Cornejo, Latin music has clearly broken through to the mainstream. As Latin music continues to reach more diverse audiences, how have traditional marketing strategies shifted to serve this ever-growing audience? We’ll hear from a panel of experts on how their approach to marketing for Latin artists has changed and how they ensure that traditional fan bases are nurtured while building for the future.