Liz Roca

Liz Roca is a Tour Marketing Director at UTA, working with artists like Bad Bunny, Karol G, Carin Leon, Young Miko, and Romeo Santos. Previously, she spent over 18 years at American Airlines Arena, marketing concerts for Taylor Swift, Ed Sheeran, Andrea Bocelli, and Beyonce. With over two decades in live entertainment, she has promoted 1,000+ events and developed marketing campaigns on various levels. Liz served on the Board of the Event & Arena Marketing Conference and maintains key industry relationships. She attended Florida International University and lives in Miami with her husband and two sons.