Griselda Flores

Griselda Flores is Billboard's senior editor, Latin, and a key figure in Latin music journalism. She identifies cultural and musical trends, interviews artists and executives, and delves into the business side of music. Griselda has written cover stories for global superstars like Karol G, Anitta, Grupo Firme, Peso Pluma, and Christian Nodal. A superfan of regional Mexican music, she has documented the genre's mainstream growth. A Chicago native and Emmy Award winner, she holds degrees from Columbia College Chicago and Northwestern's Medill School of Journalism.