Paris Olympic Games, a Neuroscience Experiment

Mar 16, 2023

10:00am – 11:00am CT

Recording: Paris Olympic Games, a Neuroscience Experiment, Mar 16, 2023

Tourism in the 21st Century has continued to expand employing 1 in every 12 people and contributing to 5% of global GDP. However, often visitors fail to engage with host communities or natural environments. Destinations have become selfie backdrops posing new challenges to the industry that must adapt itself to develop strategies that enhance perceived visitor's experiences value.  Using neuromarketing concepts and tools, we explain how historical narratives can connect people from different times and generations in one destination, creating meaningful experiences, producing knowledge, and promoting sustainable tourism. To demonstrate this, panelists will present case studies that include work and plans for the upcoming Olympic games in Paris.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Elodie Berta
Elodie Berta

Office de Tourisme de Paris

photo of Natasha De Caiado Castro
Natasha De Caiado Castro

Wish International Events Management

photo of Christiane Pelajo
Christiane Pelajo

Chris Pelajo Producoes

photo of Carla Tieppo
Carla Tieppo

Singularity University - Brazil

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge