Paris Olympic Games, a Neuroscience Experiment

Mar 16, 2023

10:00am – 11:00am CT

Recording: Paris Olympic Games, a Neuroscience Experiment, Mar 16, 2023

Tourism in the 21st Century has continued to expand employing 1 in every 12 people and contributing to 5% of global GDP. However, often visitors fail to engage with host communities or natural environments. Destinations have become selfie backdrops posing new challenges to the industry that must adapt itself to develop strategies that enhance perceived visitor's experiences value.  Using neuromarketing concepts and tools, we explain how historical narratives can connect people from different times and generations in one destination, creating meaningful experiences, producing knowledge, and promoting sustainable tourism. To demonstrate this, panelists will present case studies that include work and plans for the upcoming Olympic games in Paris.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Elodie Berta

Office de Tourisme de Paris

Natasha De Caiado Castro

Wish International Events Management

Christiane Pelajo

Chris Pelajo Producoes

Carla Tieppo

Singularity University - Brazil

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