Featured Session: Gamers: The New Icons of Pop Culture & Fashion

Mar 16, 2022

2:00pm – 3:00pm CT

The influence of video games on pop culture has been simmering in the background for decades. But over the last few years, and as a side effect of quarantine and an increase in remote working, there's been explosive growth in the industry and its influence in youth culture. As often reported by the media, Gamers and YouTubers are experiencing similar name recognition as major athletes and musicians. Games are overtaking music as the most important impact on youth culture, and gamers have become the new stars. Thanks to innovative video content platforms like Twitch and TikTok, Gamers can stream competitions and give followers a firsthand look into their lifestyle, simultaneously growing their fanbase in a way that's just as influential as celebrities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Matt
photo of LJ Browne
LJ Browne

Kansas City Pioneers

photo of Danielle
photo of Kenny Vaccaro
Kenny Vaccaro

Gamers First

Online Availabilty

This online event has ended

This event is currently available on demand.
Video On Demand for this event began on Thursday, March 17th 2022 at 10:00am CT.
You must be signed in and linked to watch.

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online