The influence of video games on pop culture has been simmering in the background for decades. But over the last few years, and as a side effect of quarantine and an increase in remote working, there's been explosive growth in the industry and its influence in youth culture. As often reported by the media, Gamers and YouTubers are experiencing similar name recognition as major athletes and musicians. Games are overtaking music as the most important impact on youth culture, and gamers have become the new stars. Thanks to innovative video content platforms like Twitch and TikTok, Gamers can stream competitions and give followers a firsthand look into their lifestyle, simultaneously growing their fanbase in a way that's just as influential as celebrities.