Featured Session: Gamers: The New Icons of Pop Culture & Fashion

Mar 12, 2022

11:30am – 12:30pm CT

Recording: Featured Session: Gamers: The New Icons of Pop Culture & Fashion, Mar 12, 2022

The influence of video games on pop culture has been simmering in the background for decades. But over the last few years, and as a side effect of quarantine and an increase in remote working, there's been explosive growth in the industry and its influence in youth culture. As often reported by the media, Gamers and YouTubers are experiencing similar name recognition as major athletes and musicians. Games are overtaking music as the most important impact on youth culture, and gamers have become the new stars. Thanks to innovative video content platforms like Twitch and TikTok, Gamers can stream competitions and give followers a firsthand look into their lifestyle, simultaneously growing their fanbase in a way that's just as influential as celebrities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

LJ Browne

Kansas City Pioneers

Kenny Vaccaro

Gamers First

This event will be available on demand on Monday, March 21st 2022 at 10:00am CT

This event will be available with closed captioning


Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge

Featured Session




Game Industry