#ARFSXSW

Presented by Advertising Research Foundation

Can Brand Advertising Survive In the Era of 1:1

In this session, ad agency leaders will discuss how they balance the needs of traditional brand advertising with the technical complexity of marketing to targeted audiences. With the need for agility to get to insights on a person by person level, the speakers will look at which companies are getting it right, why and how are these companies successful. What can direct-to-consumer brands and traditional brands learn from each other?



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Margaret Coles

Margaret Coles

Goodby, Silverstein & Partners

photo of Noel Paasch
photo of Amy Shea

Amy Shea

Ameritest

photo of Kate Sirkin

Kate Sirkin

Publicis Spine

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Secondary Access
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About
Format: Panel
Type: Session
Level: Intermediate