presented by: Advertising Research Foundation

Can Brand Advertising Survive In the Era of 1:1

Speakers

In this session, ad agency leaders will discuss how they balance the needs of traditional brand advertising with the technical complexity of marketing to targeted audiences. With the need for agility to get to insights on a person by person level, the speakers will look at which companies are getting it right, why and how are these companies successful. What can direct-to-consumer brands and traditional brands learn from each other?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate