Born and raised in New York City, Amy has lived in Boston, Paris, Washington DC, and now, of course, Albuquerque. As Brand Experience Director at the research consultancy Ameritest she is happy to talk branded story structure, emotion and the controlling idea in narrative all day long. When she’s not helping brands and her own firm shape an amazing client experience, she’s writing about story and memory, or taking home Ogilvy awards, proving that her previous life as a writer and video producer doesn't have an expiry date. If she’s gone missing, Amy can be found at resale clothing boutiques, explaining to anyone who will listen why she needs yet another vintage jacket.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.