What Now? Brand Success in a New Privacy Landscape

What Now? Brand Success in a New Privacy Landscape
Recording: What Now? Brand Success in a New Privacy Landscape, Mar 11, 2019

Our digital privacy landscape has changed dramatically. Between Cambridge Analytica, GDPR, new Facebook/Google privacy requirements & constant algorithm changes, how do marketers keep up? Growing public unease around these events has significantly eroded trust, making it harder than ever for brands to connect. In this ever-changing world, can we succeed at engaging with our audiences - technically, legally and ethically - while still using the tools our businesses rely on?
There are no easy answers or clear villains – for every person concerned about their phone’s use of geo-location, there is another upset Uber can’t get their pickup right. This panel explores how brands and organizations can meet data privacy challenges of the future while retaining and improving their relationship with consumers.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner