Natalie leads Product Marketing for Business Integrity at Facebook. In this role, Natalie manages the experiences for people and businesses related to privacy, transparency and the experiences with ads for both businesses and people. Since joining Facebook in 2013, Natalie has been a champion for building trust with people and businesses and has worked on initiatives including Facebook's ads and privacy controls for people, reducing misinformation and other low quality content, developing advertising and data principles. Her team's mission is to ensuring that people are confident and safe in their interactions with businesses, are able to discover things that are interesting and relevant to them, and have positive experiences while doing so.
Prior to joining Facebook, Natalie led Product Marketing at start ups such as Healthline and Cognitive Match, a shift from her 10+ years of previous Product Marketing roles in large companies like Yahoo! and DoubleClick working on emerging products. Throughout her career Natalie has focused on emerging trends within digital advertising including data, trust, ensuring advertising relevant for people and raising the bar on transparency for people.
Natalie received a BS in Communications from the University of Illinois
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.