It’s time to celebrate The Pushers: midlife women who are pushing themselves in new directions and toward new passions. Women 40+ are on the rise as an entrepreneurial force, starting dazzlingly successful businesses in the second or even third stages of their lives. Some stumbled into their reinventions, while others were shoved, but they’re defying stereotypes and taking advantage of a life’s worth of experience and contacts. This dynamic group of panelists will explore how and why women are choosing to age boldly and entrepreneurially, offering insight on the steps (and missteps) they’ve taken building their businesses, and discussing why women in this demographic are highly motivated and highly qualified to push themselves toward independence and success.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.