Lyndie Benson

Founder
Bleusalt

Lyndie Benson began casually designing clothes for herself to fit her “understated elegant” Malibu lifestyle, after her divorce from musician Kenny G. A friend fell in love with her creations and asked Lyndie to design a few pieces. Soon, other friends, and friends-of-friends, began requesting pieces from Lyndie. Not a designer by trade and only designing what she wanted to wear herself, Lyndie began to shape a collection. Having successfully raised her 2 boys, it was finally time to put her energy into her work and use her talent and passion to the fullest. Bleusalt, launched in Nov 2017, is the result. The company quickly evolved into a highly sought-after line of women’s and men’s essentials made from the softest fabric on Earth. Lyndie is proudly working towards taking the brand to being fully zero-waste and is focusing on elevating Bleusalt to a full lifestyle brand with plans to roll out gift, home and pet collections as well as a line for babies and kids.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.