Ricki Fairley

President/Thought Leader
DOVE Marketing

Ricki Fairley is the Founder, President of the DOVE Marketing agency, whose mission is to deliver iconic thinking, strategic problem solving & creative genius to clients seeking profitable business results. She is a seasoned marketer with 30+ years of marketing experience, including 20 years in brand management at Johnson & Johnson, Nabisco, Reckitt & Colman & Coca-Cola Company, and 10+ years in agency leadership encompassing strategic planning and consulting for numerous companies. She is passionate about helping clients identify marketplace opportunities, establish insight-based objectives & strategies, & build results-driven campaigns with resonating creative. Ricki holds the Creative Thinking Association of America Leadership Award, was named a Top 100 Marketer by Black Enterprise, and received the Association of National Advertisers Multicultural Excellence Award for African American advertising for the Obama for America campaign.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.