#marketingtobingers

Live Long and Prosper: Marketing to Bingers

Mar 11, 2019

12:30pm – 1:30pm CT

Recording: Live Long and Prosper: Marketing to Bingers, Mar 11, 2019

74% of U.S. youth believe there is so much entertainment that they cannot keep up with it all (*Cassandra Report), meanwhile, the number of content providers and content produced is only growing exponentially. And so the "to-watch" list of content grows, meaning viewers are often watching a series outside of the marketing "launch" phase. Weeks or even months later, the conversation around content can continue to grow and draw in new viewers to non-appointment viewing. How are we embracing delay-watchers? How do we engage and rise above the clutter with this valuable audience?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.