Amy Shelby

VP, Digital Marketing
The CW

Digital Marketing professional Amy Shelby has been working in the TV industry for nearly 20 years, creating cutting edge campaigns for a variety of series and projects. In her current role as Vice President, Digital Marketing for The CW Television Network, she is responsible for developing ongoing strategies to engage audiences. Shelby has oversight of content planning and development, social media marketing, email marketing, media elements, branded entertainment and more. She has created the digital marketing launch plans for DC series The Flash, Arrow, Legends of Tomorrow and Supergirl, and most recently for the wildly popular Riverdale, among dozens of other series. Recently, Riverdale was listed as the fastest growing TV series on Instagram. During her nearly 10 years with The CW — beginning after Gossip Girl and just before The Vampire Diaries —she has grown the social media footprint to over 25 million followers.



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