My passion is at the intersection of entertainment and technology. Working in digital marketing with music, celebrities, television, and brands, I have honed my skill of growing an audience around a brand. I develop and implement innovative and effective on-going social media and web content strategy.
I've learned that in social media, you're never done learning. Never done experimenting. I strive to discover new ways to connect with an audience that is engaging and authentic. Cultivating a fan base is my "cup of tea." And even though I do have experience growing audiences in the millions, it's not all about the likes - engagement is a critical part of my social media strategy.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]