Live Long and Prosper: Marketing to Bingers

Live Long and Prosper: Marketing to Bingers
Recording: Live Long and Prosper: Marketing to Bingers, Mar 11, 2019


74% of U.S. youth believe there is so much entertainment that they cannot keep up with it all (*Cassandra Report), meanwhile, the number of content providers and content produced is only growing exponentially. And so the "to-watch" list of content grows, meaning viewers are often watching a series outside of the marketing "launch" phase. Weeks or even months later, the conversation around content can continue to grow and draw in new viewers to non-appointment viewing. How are we embracing delay-watchers? How do we engage and rise above the clutter with this valuable audience?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate