Live Long and Prosper: Marketing to Bingers

Mar 11, 2019 | 12:30pm – 1:30pm CT
#marketingtobingers
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Live Long and Prosper: Marketing to Bingers
Recording: Live Long and Prosper: Marketing to Bingers, Mar 11, 2019

Speakers

74% of U.S. youth believe there is so much entertainment that they cannot keep up with it all (*Cassandra Report), meanwhile, the number of content providers and content produced is only growing exponentially. And so the "to-watch" list of content grows, meaning viewers are often watching a series outside of the marketing "launch" phase. Weeks or even months later, the conversation around content can continue to grow and draw in new viewers to non-appointment viewing. How are we embracing delay-watchers? How do we engage and rise above the clutter with this valuable audience?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session