ENCORE: How Adaptive Design is Transforming Brands


Scout Bassett

Molly Kettle


Melissa Langley


In 2016, The New York Times dubbed disability as “fashion’s newest frontier.” Some of fashion’s biggest brands are working with designers to create mainstream adaptive clothing that addresses the needs and challenges of people with disabilities and chronic illnesses. Fashion is not the only industry designing for inclusion. There is a movement among companies of all types toward incorporating inclusion and accessibility into their core missions. Where did this movement start and why is it gaining momentum?
Representatives from a leading global manufacturer of products for people with mobility challenges will moderate a discussion about how brands can become more inclusive, the impact of accessible design for people with disabilities and the implications of this cultural shift for brands.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner