J Walter Thompson
Maria Farinha Filmes
In today's world, beauty and style brands must act to deconstruct gender stereotypes through the language and imagery they use to reach young women. This panel takes on one specific social marker — how the choice of words we use to praise our girls has a defining influence on their lifetime self-esteem.
Industry experts will reflect on key take-aways from Avon Brasil's research and resulting documentary campaign, Rethink Praise, and propose a new role for the beauty industry in supporting women’s empowerment from childhood on.
This session will discuss questions such as what is the role of fashion and beauty brands in supporting girls’ empowerment? How do the words we use shape the future of girls? How can we define an authentic leadership role for an industry that has long been accused of a narrow definition of femininity?
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]