Fernanda Guimarães
Fernanda graduated in advertising & marketing business at Escola Superior de Propaganda e Marketing (ESPM) and has a 15+ years experience in the branded content & entertainment industry. Since 2002, she has navigating through digital agencies, TV networks and production companies always creating and producing engaging content projects and creating relevance for a diverse array of clients, from Unilever to Avon, Google, Netflix and Samsung. She's been for the past 3 years leading all audiovisual projects at Mutato, a WPP-owned leading digital agency in Latin America, and since 2017 leads a team of 40 people as an Executive Creative Director.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.