There's nothing new about a panel discussing data in the music industry, or how to make playlists, or how to game curation within streaming services. We get it, playlists matter. So let's talk about how to actually understand and measure them, their curators, and the fans listening to them, and dive into what deeper insights of our industry, music consumption, marketing, and music creation we can unlock by measuring what matters in a streaming-first music industry.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]