Measuring What Matters in a Playlists-First World

Recording: Measuring What Matters in a Playlists-First World, Mar 14, 2018


Sung Cho


Cherie Hu

Water & Music

Sony Theakanath


There's nothing new about a panel discussing data in the music industry, or how to make playlists, or how to game curation within streaming services. We get it, playlists matter. So let's talk about how to actually understand and measure them, their curators, and the fans listening to them, and dive into what deeper insights of our industry, music consumption, marketing, and music creation we can unlock by measuring what matters in a streaming-first music industry.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced