Cherie Hu

"Cherie is the founder of Water & Music, a premier music-tech research and intelligence firm shaping how the music industry navigates technological disruption. The company's deep market analysis serves thousands of leaders and innovators globally, including senior recording and publishing executives, startup founders, digital marketers, and emerging artists looking to stay ahead of industry transformation.

Previously, Cherie served as an industry analyst for publications including Billboard, Forbes, and Music Business Worldwide, and taught classes on digital music strategy at Syracuse University and NYU. A sought-after expert commentator, Cherie has made interview appearances on CNBC and NPR, and spoken on panels and keynotes at over 40 conferences worldwide. 2025 will mark her fifth year speaking at SXSW."