The Future of Music and Gaming Partnerships

Mar 17, 2021

2:30pm – 3:00pm CT

From Guitar Hero and Rock Band to the Grand Theft Auto, Tony Hawk Pro Skater and NBA 2K franchises, video games have consistently wielded significant influence on the way consumers discover and connect with music, both new and old. But in recent years, video games have become far more than just sync placement opportunities for the music industry; they've also transformed into merch tables, concert venues, lifestyle marketing partners, creative production tools and so much more. In this talk, we'll walk through a brief history of music and gaming partnerships over the past 50 years, dive into watershed moments from the late 2010s and early 2020s that vastly expanded the playing field of these partnerships and outline key trends that will shape the future of this landscape in 2021 and beyond.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cherie Hu
Cherie Hu

Water & Music

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge