How Brands Who Speak Gen Z Slay

Mar 11, 2018

11:00am – 12:00pm CT

Recording: How Brands Who Speak Gen Z Slay, Mar 11, 2018

Move over Millennials: Gen Z just graduated and they are less loyal than generations prior. With data at their disposal, Gen Z is all about efficiency, transparency and customization. Marketers who use technology to speak Gen Z's language are capturing their attention and share of wallet. This panel will walk marketers through new strategies for engaging Gen Z across multiple channels, visuals and service offerings. Learn how to reach the generation that is shaping the future of commerce.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rebecca Coleman

Something Massive

Samantha Skey

SHE Media

Elizabeth Toney

Maddie by Maddie Ziegler/Nowadays

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Panel

Type:

Session

Track:

Brands & Marketing

Level:

Advanced