Increasing CTR with 1:1 Content Marketing

Increasing CTR with 1:1 Content Marketing
Recording: Increasing CTR with 1:1 Content Marketing, Mar 10, 2018

Speakers

David Godsman

The Coca-Cola Company

Jeff Ragovin

Social Native

People today are spending just 1.7 seconds with any piece of online content. Not even 2 whole seconds on something it took weeks and potentially thousands of dollars for a brand to create. Join moderator Jeff Ragovin, Chief Growth Officer from Social Native, and executives from Coca-Cola, rag & bone and Facebook to discuss how marketers are utilizing personalized marketing solutions to predict content relevancy and increase performance.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate