While I've spent my career working for some of the world’s biggest brands - from Apple to Burberry to Nestle - I have always led teams that thoughtfully challenge and change paradigms. I was an early practitioner and thought leader in social media, helping Ogilvy grow their social team from 10 rebels to a global department of 500+, which I led in EMEA. Subsequently, I had the great fortune to run the renowned social media team at Burberry. With social touching all facets of marketing and the enterprise, I transitioned to new challenges leading integrated marketing initiatives for Burberry before relocating back to the US to work for Facebook.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.