Music plays a much more prominent role for brands in creating tonality and engagement than ever before. The panel will explore how brands can develop an overarching music strategy sharing both top line processes and case studies. Panelists will include senior level executives from a brand with a developed music strategy, an agency that develops music strategies, a music company executive who helped pioneer “audio identity” and an artist who has worked with brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]