Building a Brand Music Strategy


Stephen Knill

GMR Marketing

Trumbull (Tag) Gross

Sticky Audio Labs

Taylor Eickenhorst


Todd Arata


Music plays a much more prominent role for brands in creating tonality and engagement than ever before. The panel will explore how brands can develop an overarching music strategy sharing both top line processes and case studies. Panelists will include senior level executives from a brand with a developed music strategy, an agency that develops music strategies, a music company executive who helped pioneer “audio identity” and an artist who has worked with brand.

Primary Access: Music Badge, Platinum Badge, Artist Wristband
Secondary Access: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate