Building a Brand Music Strategy

Mar 14, 2018

2:00pm – 3:00pm CT

Music plays a much more prominent role for brands in creating tonality and engagement than ever before. The panel will explore how brands can develop an overarching music strategy sharing both top line processes and case studies. Panelists will include senior level executives from a brand with a developed music strategy, an agency that develops music strategies, a music company executive who helped pioneer “audio identity” and an artist who has worked with brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Todd Arata

Comcast

Taylor Eickenhorst

Anheuser-Busch

Stephen Knill

GMR Marketing

Daniel Kuypers

Energy BBDO

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Sync, Stream & License

Level:

Intermediate