Building a Brand Music Strategy

Mar 14, 2018

2:00pm – 3:00pm CT

Music plays a much more prominent role for brands in creating tonality and engagement than ever before. The panel will explore how brands can develop an overarching music strategy sharing both top line processes and case studies. Panelists will include senior level executives from a brand with a developed music strategy, an agency that develops music strategies, a music company executive who helped pioneer “audio identity” and an artist who has worked with brand.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Todd Arata
Todd Arata

Comcast

photo of Taylor Eickenhorst
Taylor Eickenhorst

Anheuser-Busch

photo of Stephen Knill
Stephen Knill

GMR Marketing

photo of Daniel Kuypers
Daniel Kuypers

Energy BBDO

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge