Daniel Kuypers is a 18 year music industry veteran who has been producing music for brands for the past 10 years. Prior to joining Energy BBDO to start and run the music department, he was at Music Dealers, where he led the creative department focusing on the Coca Cola account, working on multiple award winning campaigns. Getting his start as a musician, and establishing EV Productions & EV Records, an umbrella of Chicago’s most well respected indie labels, distribution companies and recording studios, Daniel released over 100 records across three labels and toured the globe as a DJ and performer.
As the VP, Director of Music at Energy BBDO Daniel works with internal teams, clients, artists and music companies around the world to use music in new, innovative ways while creating value for both the artist and the client. Daniel’s duties include music supervision, music strategy, partnerships, licensing, negotiation, editing, writing and final music production for a varied roster of past and present clients including PepsiCo, Wrigley/Mars, Bayer, Bud Light, SC Johnson, LG, ZTE, Kohl’s and more.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.