Todd Arata is Senior Vice President, Brand Marketing for Comcast. In this role, Mr. Arata leads the development and implementation of the brand strategy for the Comcast XFINITY brand across advertising, brand identity, experiential, consumer insights, social marketing and partnerships. Mr. Arata brings a wealth of experience in marketing, media and advertising to Comcast. Building from his 20+ years of experience with The Coca-Cola Company, Ogilvy & Mather and IBM, Todd has a proven track record of leading complex, multifaceted brands through periods of rapid change. His vision, combined with his innovative thinking and creativity, has significantly enhanced Comcast’s brand marketing impact in the marketplace. Through his stewardship, the XFINITY brand has been recognized with award-winning creative messaging, improved brand rankings, and in just six short years, is on its way to becoming a leading consumer lifestyle brand, delivering meaningful experiences across every interaction.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.