As the lead for Budweiser’s music platform, Eickenhorst touches many facets of the music industry including artist partnerships, festival activations, venue sponsorships and talent booking. She currently manages The Budweiser Country Club Festival Tour as well as several artist partnerships including the long-term brand partnership with Thomas Rhett. Eickenhorst also created Budweiser’s Emerging Artist Program featured in Rolling Stone and led the elaborate brand integration on CMT's hit show, Nashville. One of Taylor’s biggest accomplishments was leading production and programming for one of the nation’s largest music festivals, Budweiser’s Made in America Festival.
Before joining the Budweiser team, Eickenhorst held various marketing roles at Anheuser-Busch. She is originally from Frisco, TX and graduated from The University of Texas at Austin with a BBA in Marketing and minor in Finance & Advertising.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.