Accessibility is all about ensuring applications are easy to use for everyone—including persons with disabilities. It's the Right Thing To Do, and simple awareness is one of the largest problems. Better accessibility results in better design, better code, better products, and better user experiences. Excellence requires inclusion during all stages of the software development life-cycle. We will make a compelling case to solidify accessibility as a staple of design, development, and product management; we hope it will inspire everyone to make accessibility a priority.