The Crowdsourcing Myth: Why is Direct-to-Fan a Bad Thing?

Mar 18, 2017 | 3:30pm – 4:30pm CT
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With the advent of recorded music, fans could connect with their favorite artists outside of the concert hall. An industry was born and the machine pushed out as much content as the public demanded. But it was a relationship with little-to-no feedback from fans to artists about what they wanted. In the Direct-to-Fan model, the paradigm has shifted and artists can not only crowdsource funding for projects, but they can crowdsource fans’ ideas and desires to create an experience and connection to artists like never before.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced