Diversity is a buzzword that brands have been throwing it around in their ads as gimmicks. But true inclusion needs to be more than a marketing statement. Advertisers can no longer afford to hide behind a arguably shallow speech that constantly ignores distinct groups of our society not only in their creative process, but also in their hiring process. This panel makes the case for a 360º diversity strategy in the branding from the inside out. We have a great case from Avon that is leading this conversation in Brazil (its biggest market and the world’s deadliest place for LGBT) that is proving to their consumers that a bbcream is not just a beauty product. It’s also a tool to empower minorities