Diversity Now: Pushing Boundaries Forward

Mar 12, 2017

5:00pm – 6:00pm CT

Diversity is a buzzword that brands have been throwing it around in their ads as gimmicks. But true inclusion needs to be more than a marketing statement. Advertisers can no longer afford to hide behind a arguably shallow speech that constantly ignores distinct groups of our society not only in their creative process, but also in their hiring process. This panel makes the case for a 360º diversity strategy in the branding from the inside out. We have a great case from Avon that is leading this conversation in Brazil (its biggest market and the world’s deadliest place for LGBT) that is proving to their consumers that a bbcream is not just a beauty product. It’s also a tool to empower minorities

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Caio Baptista Antonio
photo of Rafaella Gobara
photo of Maira Liguori
Maira Liguori

Think Eva

photo of Jessica Tauane
Jessica Tauane

Canal das Bee

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