Rafaella is a beauty enthusiast with a 7+ years experience working and implementing digital initiatives for beauty brands. She worked in Estee Lauder Companies as a regional digital manager and led Clinique and MAC Brazil e-commerce set up and business growth. She has been developing local
and regional creative digital campaigns that bring exciting content, digital marketing and media performance, also amplified through the beauty trade PR, make-up artists and product launches. During the last two years, Rafaella is leading all digital marketing initiatives for Avon Brazil as senior digital manager, developing integrated marketing strategies and adding brand value through diversity and gender equity campaigns from the inside out of the
company. It involves managing content creation, digital advertising and performance, and the B2B digital sales team.
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