DURAN is a Colombian artist that has been mixing the traditional folk from his country (Colombia) with different types of vibrating rhythms since 1.999, creating a new hip sound that himself called "chirripop", this style of music goes from electronic beats to cumbia, champeta criolla, terapia, dance hall and Hip hop. However, his lyrics have a particular magical realism style full of street slang and raw elements that make him unique; evoking a real Colombian sound beneath an obscene “fandango” that will make you move by the rhythm of his new sound. His album debut comes with all the flavor of his country, providing the popular music a hot and hip status that makes the colombian sound into an approachable music to the world.

His career make a big leap when somehow he found the way to tour around South America on his own Tour Bus making 100 live shows and a 30 chapters reality tv show (Al sur tour) for a national tv channel on 2010, this tv serie show the life of an independent artist on the road and put him on the spot like one of the most popular alternative artist on 2011. Since then the mainstream latin video musical channels and the Colombian radio stations has been playing his music, and also has been touring and invited to festivals in Europe, Latin America and U.S