It goes without saying that ultimately, the success of Interactive Media depends on its ability to engage human brains. It also goes without saying that, in principle, brain science could potentially inform Interactive …

Beginner

Presenters

Alfredo Fontanini, Jim Bower, Veronica Galvan

In an increasingly collaborative world, consumers are not only more powerful, but increasingly skeptical and demanding - continually questioning and rethinking their relationships with brands. In this scenario, the proce…

Beginner

Presenters

Lia Bertoni, Pedro Cruz

How do we design experiences that are intrinsically baked with success? Experiences that force users to learn new tricks and as a by-product modify behavior and become addictive. How do we reward attention rather than de…

Advanced

Presenters

Pete Trainor

This presentation will outline a. what we know about typical brain development and environmental effects, with emphasis on the adolescent period and the social brain, b. changes in the social environment during adolescen…

Beginner

Presenters

Kate Mills

How does science, which prizes openness and peer review, operate in the secret world of national security? While much today is known about the role of scientists during the Manhattan Project, nuclear weapons are only one…

Advanced

Presenters

Sharon Weinberger

Recent advances in technology that support the creation of interactive virtual reality, and breakthroughs in the tools of non-invasive human neuroscience have now resulted in a collision of these two exciting worlds. Phi…

Intermediate

Presenters

Adam Gazzaley, Philip Rosedale

Blood, brains & biochemistry. How can human physiology inform the next generation of marketing and effective storytelling in the digital world? Explore the latest science from the emerging field of neuromarketing and wha…

Intermediate

Presenters

Dr Paul Zak, Uwe Gutschow

Rhythm is a dominant feature of the universe, originating with the Big Bang. It is everywhere, and is observable at every level; from the vibrations of atoms to the movement of the galaxies. Take a fascinating tour of rh…

Presenters

Adam Gazzaley, Mickey Hart