Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL t…

Beginner

Presenters

Adam McCrimmon

The University of Texas is a leader regionally and nationally as a collegiate "brand" - the question going forward is how to sustain that brand and mission, evolve it to reflect the emerging issues in sports generally an…

Advanced

Presenters

Ellis Prince

We all know stereotyping in the physical world is unacceptable, but should that same lesson extend into the social and digital marketing spheres? What assumptions can I make about someone coming from Univision.com? Wha…

Advanced

Presenters

Lesley Pinckney, Marvin Barksdale

This panel will provide a high level overview of what the Indie MEGABOOTH is, how it got started and what types of challenges we faced. This includes anecdotes about changing career paths, grassroots community building,…

Intermediate

Presenters

Christopher Floyd, Kelly Wallick

ATTENTION: You must signup in advance to attend this workshop. You will need to have a valid SXSW badge, and an activated SXsocial account. To reserve your seat, please go here: https://sup.sxsw.com/schedule/IAP20623 Ea…

Intermediate

Presenters

Tara-Nicholle Nelson

They're coddled, protected, and constantly connected - at least that's what the headlines read. But when it comes down to it, do you really know how to engage a MIllennial? Based on how most organizations market to and …

Intermediate

Presenters

Brian Reich, Kari Dunn Saratovsky

Marketing and branding are central to the live music business today. Promoters look first to marketing strategies when trying to increase ticket sales. Booking agents and agencies are increasingly taking the lead role in…

Presenters

Ardie Farhadieh, Doug Croy, Matt Shay, Michael Bishop